Credipple faced two challenges: standing out with a memorable "last call" billboard that motivated people to join the talent contest and creating a conference presence that resonated with industry professionals. Both initiatives needed to captivate attention while remaining true to Credipple’s brand identity.

The billboard’s design leveraged bold visual storytelling to catch the eye of the target audience. A relatable model served as the focal point, surrounded by interactive text that created depth and movement, reinforcing the urgency of the "last call" message. The striking visuals ensured the billboard stood out in crowded spaces. For the conference, the stand design was rooted in Credipple’s brand language, incorporating its colour palette, typography, and playful elements. The stickers were designed as a fun, shareable takeaway that reinforced Credipple’s creative and engaging image while promoting interaction with the brand.

The Coup collaborated with Credipple to ensure both designs aligned with the organization’s branding and target audience expectations. For the billboard, the team focused on crafting a visually arresting composition that conveyed urgency without overwhelming the viewer. The use of relatable imagery and dynamic text ensured the message was both clear and impactful. For the conference stand, The Coup took a more immersive approach, integrating Credipple’s branding into every design element to create a cohesive and professional presence. The addition of branded stickers added a layer of interactivity, making Credipple's booth a memorable and engaging experience for attendees.