This case study outlines how The Coup collaborated with Friedrich Ebert Stiftung South Africa (FES) to create a May Day campaign that celebrated and highlighted the impact of workers in the sectors they affect. As a German institute working in the trade union industry, FES approached The Coup for a visually impactful campaign that would resonate with workers and trade unions across South Africa.
FES South Africa, a German institute that works in the trade union industry, was facing the challenge of creating a May Day campaign to highlight the importance of workers in the sectors that they affect. They needed a campaign that was visually appealing, informative, and would resonate with their target audience.
The Coup's solution was to create a campaign that would be visually striking, emotionally impactful, and effectively communicate the message. The campaign was centered around the theme of "Heroes at Work," and aimed to celebrate the workers and their contributions to society.
The Coup's approach was to use bold and colourful graphics, strong messaging, and relatable characters to create a connection with the audience. The campaign was designed to be visually consistent across all mediums, including social media, posters and their website. To achieve this, The Coup utilized a mix of hand-drawn illustrations and digital design techniques, creating a unique and eye-catching campaign that effectively conveyed the message of the campaign.
The Coup Designs
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