The Coup was tasked with developing a brand identity for an afro urban lifestyle event company looking to capture the attention of the youth in the city. The brand needed to be bold, vibrant and engaging, while still conveying the unique cultural experiences that the events offered. Through a collaborative process, The Coup was able to develop a dynamic and distinct brand identity that successfully attracted and engaged the target audience, resulting in increased attendance and greater brand recognition for Sounds of Life.
SOL, an afro urban lifestyle event company, wanted to create a brand that would attract the youth of the city to their events. However, their current branding lacked personality and appeal to their target audience. They needed a fresh new brand identity that could communicate their unique offerings and create a strong emotional connection with their audience.
The Coup provided Sounds of Life with a complete branding package that included a new logo, colour palette, typography, brand items and marketing collateral. The Coup worked collaboratively with Sounds of Life to create a brand that resonated with its target audience while standing out from the competition.
Our approach was to conduct market research and identify key trends, behaviours and preferences of the target audience. This helped to inform the new brand identity, colour palette, and typography that would appeal to the youth. The team then created a custom logo that incorporated the brand's name while adding a unique touch of personality. The final result was a brand that effectively communicated the company's values and message to the target audience, leading to increased brand recognition and event attendance.
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