The Don Hair, a company in the hair and wigs industry, approached The Coup for a complete redesign of their brand, from their logo to social media and website. Using greys and whites as the main colour scheme, The Coup created a scalable design that will grow with the company. This case study explores The Coup's approach to creating a cohesive and modern brand identity for The Don Hair.
The Don Hair, a hair and wig company, approached The Coup for a complete brand redesign to attract new customers and stand out in a crowded market. The existing branding was outdated and lacked visual cohesiveness.
The Coup developed a comprehensive brand strategy for The Don Hair, starting with refreshing the logo so that it conveyed the company's unique selling proposition. We used greys and whites as the primary colours for a clean and modern look that is scalable as the company grows.
We began the rebranding process with a thorough analysis of the existing branding and market research. We then developed a new brand identity system, including a new logo, typography, and colour palette. We extended the new brand across all touchpoints, including social media graphics, website design, and packaging. The end result was a cohesive and modern brand that positioned The Don Hair as a leader in the hair and wig industry.
The Don Hair
The Coup Designs
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